What we offer is neither a requirements management solution nor simple ideation or feedback. Rather, we uniquely combine a product management, marketing, and feedback platform to provide a complete solution for your on-line customer community.
Albeit, on the surface we may appear very similar to other "idea/feedback" applications. However, we distinguish ourselves by exclusively targeting and servicing business to business (B2B) software companies.
We believe that for these customers, generic idea management falls short of the business objectives that both customer community and feedback can and should provide. We also believe that capturing software (user) feedback (e.g., feature enhancements), is different than common feedback and therefore requires a unique approach.
We differentiate ourselves from "generic" idea/feedback providers as follows:
-
We believe "Ideas" or Feedback is a feature in a more comprehensive business strategy: Our solution is a customer portal used to inform, engage and service customers. Examples outside of "ideas" of "feedback" include providing forums, a knowledge base, and a complete support and ticketing system. All these (and more) are included --- you simply choose what you "turn-on".
-
We enable software companies to "Monetize" their communities by:
- Mining resources for competitive advantage and differentiation
- Providing a platform to market/up-sell existing customers
- Reducing support cost by enabling self-serve technologies
- We believe "Ideas" (or feedback) alone is "Not Enough" to drive decision making: We provide business intelligence around who's providing feedback (e.g., by product, segment, customer, etc.) both within your community (or customer base) as well as externally, that is, on the broader internet and social media applications (e.g., Twitter, LinkedIn, etc.).
- Our solution is DESIGNED for Product Management and Marketing Managers: We provide a platform for Product Managers to develop, score and prioritize product requirements/backlogs and for Marketing Managers to extend their product brand and on-line presence (e.g., SEO).