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Product Management Survey - 2009
Product Management Survey (2009)

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Product Management Survey Results and Discussion

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Q1. Does your company have a dedicated full-time Product Manager?

  
  
  
  
  

A1.

Fulltime Product Manager

Overwhelmingly, almost 90% had at least one dedicated product manager. For those that did not have a dedicated product resource, the role was generally assumed by:

      • Marketing Managers
      • Executives (product, development, business development)
      • Committee or group

Q2. How long have you been a Product Manager? How much PM specific experience do you have?

  
  
  
  
  

A2.

 Average Product Management Experience

The majority of product managers have considerable experience. Only 15% cited two or less years.

Q3. On average, how many hours per week do you work?

  
  
  
  
  

A3.

Average Product Manager Hours Worked 

Product managers may be called many things --- but lazy is not one of them. 71% work more than 40 hours a week and 76% of product managers work weekends.

As for remuneration, very few get paid for extra hours or weekend work (after all, most are salaried employees). Of those that work extra hours, most cited they do it because it is necessary to complete the job. Others expressed passion for their careers and a commitment to company success. Also, with the wide spread adoption of smart phones, several felt obligated to respond to emails (usually from sales) regardless of the day of week or time. This was considered an interruption --- but sometimes necessary.

Most interesting comment:
 

"I work extra hours so I can eventually get promoted OUT of product management hell"

Q4. How many products are you personally responsible for?

  
  
  
  
  

A4.

Average Products per Product Manager

Approximately 85% of product managers are responsible for more than one product. Striking, is the notion that roughly 1/3 of product managers manage 5 or more products. Certainly this supports the essence of the responses to question #3 above. It also begs the questions: how well are these product managers performing? Is it sustainable? Both topics that merit further investigation in our next survey.

Q5. Please approximate your company's annual revenue (M = Million).

  
  
  
  
  

A5.

Average Revenue per Participating Company

Size by Revenue Distribution

It appears the survey had reasonable distribution across large and small companies. Although it could be suggested that the data is somewhat skewed towards large (251 million plus) companies.

Q6. Do you provide business to business (B2B) OR business to consumer (B2C) products or services?

  
  
  
  
  

A6.

Business to Business vs. Business to Consumer

Interestingly, almost a third practice both B2B and B2C. The impact or unique challenges this presents to product managers was not addressed.

Q7. For each relevant model (B2B or B2C), approximate the number of customers you have. What is your install/customer base?

  
  
  
  
  

A7.

Average customer base

B2B vs. B2C customer base

B2B versus B2C customer base

The average business to business (B2B) customer base at every level, except 26,000 plus, exceeds business to consumer (B2C) by almost 2:1 (at the low end) and 5:1 (at the high end).  To be expected, B2C exceeds B2B at 26,000 plus.

Q8. For B2B companies ONLY, how many seats (users) do you average per customer?

  
  
  
  
  

A8.

Average B2B Users or Seats

Average users or seats (B2B)

76% of B2B companies have an average customer of 50 or less users. Almost 40% average 10 or less users and approximately 10% average between 101 and 500 users per customer.

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Q9. What are your software development technology preferences?

  
  
  
  
  

A9.

ISV Technology Preferences

Software Technology Preferences

Microsoft technologies continue to dominate software development. Although, it should be noted that many "other" responses identified one of several open source technologies.

Popular "other" responses included:

      • Apple/Mac
      • Mixed or hybrid approach
      • Ruby on Rails
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Q10. Does your company offer "on-demand" or Software-as-a-Service (SaaS)?

  
  
  
  
  

A10.

ISV Disposition towards SaaS

ISV SaaS Disposition

One third of ISVs have no interest in software-as-a-service while approximately 57% are either considering SaaS of have already adopted it. Only one company admitted to trying SaaS and failing.

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