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Product Management Survey - 2009
Product Management Survey (2009)

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Product Management Survey Results and Discussion

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Q7. For each relevant model (B2B or B2C), approximate the number of customers you have. What is your install/customer base?

  
  
  
  
  

A7.

Average customer base

B2B vs. B2C customer base

B2B versus B2C customer base

The average business to business (B2B) customer base at every level, except 26,000 plus, exceeds business to consumer (B2C) by almost 2:1 (at the low end) and 5:1 (at the high end).  To be expected, B2C exceeds B2B at 26,000 plus.

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