Product Management Survey Results and Discussion

Q17. For each of the following techniques used to capture market problems/requirements, how often (FREQUENTLY) are they utilized?

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A17.

The data suggests that sales and marketing is the most frequent source of product requests followed by an internal expert. Also interesting, is the notion that customer portal/feedback is used sparingly (34% of respondents do not use is at all). Note, the above data should be considered in conjunction with question #18 that measures "influence" by source.